WPTA serves tourism business operators throughout Western Province by focusing on enhancing economic growth through sustainable tourism development for a better Solomon Islands.

The Western Province Tourism Association (WPTA) started in the 1980s. However, tourism was greatly affected during the ethnic tensions in Solomon Islands and Bougainville crisis between 1988-2003, so the Association went into hiatus.

WPTA has been on and off since 2000 and then revived in 2016 due to improved government policies for tourism growth and the expanding work of the Solomon Islands Visitors Bureau to promote Solomon Islands as a destination. It aims to cover the Western Province equitably, requiring at least one operator to sit on the Executive Committee from each area of the province: Gizo (covering the western area including the Shortlands), Munda, (southern/eastern) and Seghe (Marovo Lagoon).